The new SS19 collection of Tip Toey Joey invites parents and children to turn off their electronics and play outside.

The new collection Play Park is inspired by the outdoors; plants and flowers of all shapes and colours, butterflies, ladybugs and flamingos, and ice cream, balloons and popcorn carts...

The Play Park collection introduces a series of new, soon-to-be favourites, including TROPICAL sandals, inspired by beautiful monstera leaves; the STRAW FLAMINGO slip-ons, featuring beautiful, colourful embroidery; and the AZZURE and DOLLY LADYBIRD Mary Janes, inspired by cute butterflies and ladybirds.

Since the beginning of Tip Toey Joey, more than 10 years ago, their priority has always been to make comfortable and safe shoes that help the baby walk without interfering on the natural development of the feet. That is why Tip Toey Joey is also launching a brand new sole for selected styles in USA sizes 4 to 8, comfortably fitting babies from 6 to 24 months old.

Their new sole offers more resistance to harder terrain, perfect for your little one’s first timid steps, or their first confident steps. Tip Toey Joey's natural leather is super soft and the sole is made of natural rubber, flexible and non-slip, which helps the baby to feel the ground as if they were barefoot, contributing for balance and safety.

Created in São Paulo, Brazil by a couple, Ana McInerney and Scott McInerney, a Brazilian publicist and an Australian accountant, the brand was inspired by their newborn daughter, Sofia. Scott painted Sofia's little feet with paint, helped her daughter walk on cardboards, and used her footprints to make the molds and, from them, the prototypes of the shoes. Step by step, Tip Toey Joey grew.

• kids
• shoes
• fashion