The Chinese market is a new horizon that encourages us to dream.
To turn our dreams into reality, Playtime Shanghai launched in 2019 aimed at a higher-end segment of the kid’s fashion and lifestyle market.
Gathering once a year, a curated selection of brands that put an emphasis on creativity and quality meet in Shanghai for a world-renowned show. With a focus on prestigious brands in the children’s market, professionals can’t help but be drawn to this exquisite experience that also features inspirational seminars from Fashion Snoops and a surprise guest every season.

After a very successful 2nd edition last summer we had to cancel the July 2022 show, but we are looking forward to coming together to explore SS24 in July 2023!

A PREMIUM SELECTION OF BRANDS
Covering the entire range of the kidswear market, from fashion to lifestyle, toddlers to teens, these brands joined us at the past two editions for amazing shows: Rylee and Cru, Bobo Choses, Bonbon et Bonbon, My Little Cozmo, Bùho, Belle Chiara, MarMar, Aden + Anaïs, Collégien, Oli & Carol, Moulin Roty, Camper, Sticky Lemon, Plantoys and many more!