Today is the first day of summer, and what better way to celebrate than checking out some brands so bright and lovely, we need sunglasses to look at them! We teamed up with our partner Promas to introduce you to some amazing French brands that will be joining us at Playtime Paris July 2-4. Covering a range of ages, these brands are must-haves in any store!

Let's dive right into summer and explore the sparkling universes of these French brands!

Discover joyful, eternal classics with Arsène et les pipelettes! Designed for babies and children from ages 0-12, their collections feature exclusive print fabrics and the most beautiful shapes. This French label was born on the Basque coast by a designer who hated scratchy sweaters as a child, and decided to offer children charming yet comfortable clothes. Offering everything little wardrobes need, from swimwear to dresses, soft t-shirts to jackets, Arsène et les pipelettes is a brand not to miss!
Register now to explore their new SS23 collection!

Studio Bohème produces their organic, cozy clothes in a family-run atelier based in Portugal. With a strong focus on the materials they use, Studio Bohème brings minimalist designs with exquisite finishings to children ages 0-10, and has recently expanded into womenswear. Realized in GOTS certified organic fabrics, their garments are comfortable, sustainable, and timeless.
Discover their latest collection at Playtime Paris!

What better way to celebrate the first day of summer than with the swimwear brand Lison Paris?! Created by two Parisian sisters, their collections are couture inspired with elegant colors and exclusive prints. With options for boys and girls from toddlers to teens, as well as collections for women, Lison Paris' products are all made with anti-UV materials. Soak up the summer sun in safety with the amazing collections by Lison Paris!
Jump into summer with their new collection July 2-4!

Dress 0-12 year olds in the most elegant clothes from Kidiwi! Known for their ability to reinvent classic silhouettes with handmade details like smocking and embroidery, Kidiwi's poetic designs are iconic. Telling fairy tales and nursery rhymes through each collection, their garments bring a spark of magic to the real world!
Come discover their latest fairy tale collection for SS23!

"Clothes with a timeless and delicate style, respectful of the Earth and Man." This is the impactful motto for the French brand LOIR Paris! With a strong focus not only on style, but also on ethical production, LOIR Paris creates collections that are equal parts delicate and durable. The majority of their fabrics are Oeko-Tex or upcycled from other French brands' fabric scraps. The best of French elegance meets strong values to become collections by LOIR Paris!
Get your pass to discover this eco-friendly brand this summer!

When she couldn't find the clothes she wanted to dress her children in, Anaïs called up her sister Clémence and the brand Petite Lucette was born! With their combined talents, Petite Lucette has become a brand well known for its poetic prints and pastel colors on timeless silhouettes. Their charming collections are designed for 3 month olds to 12 year olds with an effortless sense of style and practical closures. Petite Lucette is a must-have for any store!
Explore their earthy tones and refined prints for SS23!

Joey Paris was born from an intuition, a desire, a conviction. Designed for kids ages 0-6 with their parents in mind, their collections are seasonless and bring wardrobe essentials to little ones everywhere. Coming from the name given to baby kangaroos, Joey Paris produces their rain capes, bloomers, and other products sustainably to ensure the health of the planet our children will grow up on.
Discover their seasonless collection at Playtime Paris!

With Oeko-Tex dyeing, organic cotton, and packaging that is plastic-free and sustainable, La Petite Collection's values are worn on their sleeve! Their collections for 0-8 year olds have everything from clothes to accessories, dolls to duvet covers, so you can offer all the products little ones need in life! Striving to always be more sustainable and more safe for kids, La Petite Collection is a brand you won't want to miss meeting in Paris!
Get your pass to meet them July 2-4!

Looking for clothes to dress 0-16 year olds with rich materials, fine embroidery, lovely details, and colorful embellishments? Look no further than the French brand Bonheur du Jour! With easy wear and care, their clothes are trendy and beautiful while still being functional. Offering fashion, accessories, and home goods, find everything you're looking for with Bonheur du Jour!
Register now and be sure to stop by their booth in Paris!

Meet Sunchild, a story that comes from Marseilles, France! Began by two sisters who grew up among spools of fabric, their collections are designed only for summer and evoke a sense of permanent vacation! Finding inspiration from their own travels and the endless horizons to explore, Emmanuelle and Claire design garments that are colorfully and playfully printed while remaining functional.
Get your pass to go on an endless vacation with their designs!

As the parents of four daughters, Manon and Quentin wanted clothes that were comfortable, durable, ecological, and reasonably priced for their children. When unable to find garments that met all their criteria, they decided to start a new adventure and create Poudre Organic! With a strong focus on the materials they use, as well as where and how they produce their collections, you won't want to miss the opportunity to meet this impressive couple in Paris!
Register now and place orders to dress kids from head to toe in Poudre Organic!

Enter the poetic universe of Les petits Inclassables, where traditional garments get modern updates and formalwear gets functional! Designed for children 3 months to 14 years old, their garments are a blend of playfulness and nostalgia that feature beautiful cuts and high quality materials. Ready to be worn for special occasions or every day, all of Les petits Inclassables pieces are customizable. Come discover their breathtaking collection for SS23!
Find their booth at Playtime Paris!

Did you know there is a bridge between France and India? It's called Lucas du Tertre! Both retro and modern, their collections are full of prints and colors. They design each print in their French atelier before it gets printed or woven in India by artisans following ancestral processes. Their garments are timeless and seasonless, breaking free of neutral tones and seasonal color codes to set you free into a colorful world!
Say goodbye to sadness and come discover their new collection!

Les Petites Choses has poetic, ethical, and comfortable clothes to dress little ones well every day! They believe that what is beautiful and well-made is timeless, and we couldn't agree more. Their collections don't follow seasons, meaning kids can wear them today and pass them on to family or friends tomorrow, and they will always be stylish! With 80% Oeko-tex certified materials, Les Petites Choses' garments are as eco-friendly as they are cute.
Shop SS23 with LPC at Playtime Paris!

After this sunny introduction, why not head to their booth to discover their new SS23 collections! Get your pass now to rendez-vous with these outstanding brands at Playtime Paris!

Article sponsored by Promas