What a lovely morning to say hello to JAMMIE DOODLES, PAULIN SIGNATURE VEGETALE, ELEPHANTS AND AMPERSANDS, MER ST BARTH, CHOUETTE PARIS, LEMON HAIR LOVERS, NANAMI, TWIN AND CHIC, POPELIN, PICCOLI PRINCIPI, LITTLE MASHERS, DANDYDILL WAY, INFANTIUM VICTORIA, BÉBÉNCA ORGANICS, HEART OF GOLD, BIBS KIDS, SIGIKID and LE PETIT CHIFFON ORGANIC COTTON!!

Next, we caught up with Sebastian from PLAYTIME again and Yixuan Jiang from European but Chinese focused brand THE LITTLE NORDIC. We adore their simple but beautiful collection aimed at making the discreet, sweet!

TAMBERE, was KINDA MAGAZINE’S lookbook
Of the day and with London being a mere 1 degree outside, looking at their amazing coats and knots made us want to snuggle up in everything TAMBERE. We adore the oversized and baggy look and the small bursts of patterns and colours used in their designs.

A quick homeschool lesson with the kids before we excitedly joined KIDSWEAR DIRECTOR Nicole Yee as she took us through the key AW21/22 seasonal narratives for the kidswear market. She excellently took us through influences and moods as well as colours and patterns explaining how these themes then translate into the actual product. Thank you Nicole. We loved it here at LEMON.

The LEMON moms quickly prepped dinner for the little ones and then joined Caroline, textile designer of BIKINI SOUS LA PLUIE, for a chat on all things colour, patterns and transferring these factors on clothes.

The LEMON kids ate while we watched DENISE HO and escaped into a world of knitwear, styling, fashion and designing. The kids had a blast throwing peas at the wall while we enjoyed the talk!

And last but not least we impatiently waited to see who would win MILK MAGAZINE’S Fashion brand which was CARLIJN Q and lifestyle brand SUUKY! Wow congratulations brands! We adore you both and cannot wait to work with you on LEMON very soon!!

POP went the CHAMPAGNE, SNORE went the kids, HURRAH said LEMON moms... IT’S THE WEEKEND. And thank you PLAYTIME for the most tremendously informative, fun and social three days we’ve had in our calendar for a very long time!!! Can we have more soon please?