Travelling beyond reality with Molo
Urban life and winter wonderland with the new AW19
Molo, the renowned Danish brand created in 2003, is famous for using strong colors, exciting shapes and bold combinations to feed the imagination of the little ones. The brand places emphasis on children first and believes prints help them to express their personalities.
New AW19 collection is divided into six different themes listed below each one having specific original characteristics!
THE CITY IS ALIVE
The city never sleeps, and you never know who or what you will meet when you walk out the front door. A neutral color palette of black, white, denim blue and grey paired with pops of night vision green, yellow and red makes for an urban look.
THE GAME OF SPACE
Join Molo for a travel into space! The theme is designed in deep dark blue and cosmos black with silver and gold accents or different yellow and orange tones mixed with greys. Tracksuits with side tape are an essential part of the space uniform.
ADVENTURE MAKERS
The boys are in a different kind of winter wonderland. Always in motion, they snowboard down broad, snow-clad city streets or go on adventures in nature. This theme is all about red checked jogging sets, washed corduroy and sticker printed hoodies. A color scheme of black, dirty white and shades of blue combined with sparks of bright yellow is sure to up your winter game. Don’t hibernate - accelerate!
NEIGHBOURHOOD PLAYGROUND
Inspired by the vibrant spirit and diversity of cities like New York, Paris and Hong Kong, where people live side by side with all their differences. The girls collection consists of chalk pink tracksuits and checked flowers in bright coral and tomato red.
EAST OF THE SUN AND WEST OF THE MOON
The brand experimented with other cultures’ way of dressing combining textures and shapes for unexpected expressions when creating this theme. Featuring opulent fabrics like velvet, corduroy and jacquard this is a look full of mystique and oriental warmth in colours like purpur, lapis blue, gold and vermilion red with a touch of feminine rose, to soften the look.
A WINTERS TALE
The days are getting shorter and the nights longer. Through dense fog, we hear the rumbling of falling water and find ourselves inside an old fairy tale. The collection contains glitter, frills and sparkles combined with our everyday hoodies and tracksuits. Colors are a romantic story of iced blues, winter sky and jade green mixed with lighter hues of pink fairy blossom and golden autumn leaf.
