Are you ready for Playtime Paris this weekend? We can hardly wait, which is why we are so excited to show off this stunning editorial by Sweet Magazine to offer you some inspiration and an introduction to a few of the incredible brands you will get to meet in person this weekend! Let's take a trip to AW22!

Allo Papa Tango Charlie

Header (From right to left)
Yves: Jacket and sweater by Arsène et les Pipelettes, pants by The New Society, sneakers by Ten Is.
Camille: Jacket and pants by Arsène et les Pipelettes, sweatshirt by Bleu Citron, socks by Collégien, sneakers by Ten Is.
Emilie: Sweater by Aymara from Smallable, dress by C'era Una Volta, bag by Louis Louise, socks by Collégien, sneakers by Spring Court.
Rachel: Total look by The New Society, socks by Collégien, sneakers by Ten Is.

Photographer Virginie Dubois
Styling Virginie Fauconnier
Hair & Make up Julie Gerbeaumu & Ines Jegham

About Sweet Magazine: After being a stylist for 20 years and collaborating with a number of great magazines, founder Virginie Fauconnier realized her dream of launching her own magazine! After being passionate about photography since her childhood and spending years reflecting, Virginie gathered a talented, invested, and kind team to make Sweet a reality in December of 2019.

Virginie spent 10 years thinking of how to create The perfect family magazine, not just for the literal family, but for the global family, humanity itself. She named this dream-come-true "Sweet," because we are all in need of softness, because she wants it to be a "treat" for readers every day, and lastly, because it is how the French pronounce the American term "Sweat" and she wanted it to give a nod to clothing!

Above all, Sweet is a team of talented, generous, and motivated people who believed in this project from the beginning and brought this dream into reality.