One of our favorite parts of our trade shows is connecting brands with professionals in the kid's universe! We love to see the Playtime community grow and engage with one another. A few members of the press and some of the influencers that came to Playtime Paris in January shared which brands they fell in love with and why on their social media! Discover the guide of the must-have brands that these influential experts couldn't get enough of!

Let's see who the press favored at the last edition!

"My crush at Playtime Paris was definitely The Campamento! I found their AW22-23 collection punchy, with beautiful and artsy colors that work well together. With the focus on durability in their collection, I found it very in line with what customers want today."

"C'era Una Volta was my favorite discovery at the show, I loved their incredible finishes inspired by haute couture and great selection of materials. My favorite piece was a quilted velvet jacket with balloon sleeves and delicate details - it is definitely my "it" piece for next winter! My second favorite was the down jacket with an extra large collar that exists for women too, so it's perfect to mix-and-match with my daughter."

"It was so fun exploring the show! My favorite brands I discovered at Playtime Paris included Wawaland, Upé, and Minimalisma, who all had such incredible booths. I also loved the creativity of KOKO Cardboards, the durability of Perpète, and the functionality of Baby on the Move!"

"I discovered so many amazing brands! I loved the new collections by Arsène et les pipelettes and The New Society, as well as the stylish shades by YEYE! The booths of Bonmot and MoonLoom were magical, as was the collection by Matona."

"I couldn't get enough of GOSOAKY, their items were functional and fashionable! A MONDAY in Copenhagen and Piupiuchick always have great collections, and I loved the lifestyle products from Oh La La Paris and Millow Paris. I found Paris-Joburg so unique and in line with my aesthetic!"

"It was a joy to be back in Paris to cover the show! A new brand for me was Raquette and I loved the 100% cotton underwear from élémentaire. The sustainable and protective swimwear from Juillet Juillet stood out to me, as did Paade's new collection. I loved the focus on natural toiletries like Chouette Paris and OUATE too!

"Our favorites, from an overall amazing selection, were Minikane and Pourquoi Princesse, both of which we already have a strong relationship with at Little Magazine. We love the inclusivity of the dolls made by Minikane, which represent all ethnicities and appeal to both little boys and girls. Pourquoi Princesse is a newer brand that we love because of their designs that are cool and proportioned with inclusivity in mind. Our discoveries at the show included Babel Brune, a children's furniture brand that is bringing new designs to the market with their colorful, graphic designs incorporated with the refined Scandinavian style. We also loved the colorful toys from MinMin Copenhagen, especially their recycled plastic bath toys."

"We had so much fun meeting Kids on the Moon and talking about their favorite pieces and fell in love with Letter to the World's new collection! Play Up's booth was beautiful, and so were the shoes in Manuela de Juan's collection. La Démo and Poupée had new collections that caught our eye as well!"

"The stylish statements on bags from Jojo Factory were so cute on top of their prints, and we loved the collection from Les Petites Choses!"

"The labels we noted as ones to watch were Bleu Citron, Unie & co, Maison Tadaboum, Tom & Boy, Cream eyewear, and The Sunday Collective! We enjoyed exploring all of the amazing collections in a great scenography!"

We loved seeing who these influential experts loved at the last edition of Playtime Paris!
We can't wait for the summer shows, and there's still time for brands to apply to Playtime Paris and Playtime & Kid's Hub New York to meet with press and influencers like these!

Can't get enough press recommendations?
Check out our articles on Marie Claire's green crush and the MilK Magazine award winners at Playtime Paris in January!